Brand Identity & Visual System

Full Course

A complete brand system for a restaurant development and investment ecosystem—three audiences, one vision.

type
Brand Identity & Visual System
client
Full Course Restaurant Development & Investment
deliverables
Icon Suite
audeience
Independent Restaurant Owners
iconography

Icons Designed for the Business of Food

The goals for this family of icons is to tell the story of the business of restaurants in a clean, thorough and approachable manner, in line with the brand personality and tone.

The featured color—aqua, coral, orange, yellow, and green—are part of the brand's secondary color palette, just to draw attention or highlight specific examples versus general information.

Designed for both web and print, in multiple colorways, these icons seamlessly translate across platforms and mediums.

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