Developed for the upcoming 2026 midterm elections and designed to counter the right's disinformation playbook by meeting voters where they are.
As rising costs become the defining issue for everyday Americans, the strategy centers on a single unifying message—affordability.
By explaining how legislation directly impacts rent, groceries, healthcare, and wages, the campaign aims to cut through the noise, rebuild trust, and mobilize voters ahead of a pivotal election cycle.
Launching a nearly new TikTok account, the account grew the client's presence by 95% in a single month. The core demographic, politically engaged women 35–64, responded strongly: Eighty percent of posts surpassed the 5% benchmark on Like-to-Follow conversion and Engagement Rate. Returning Viewer Rate was 63.6%.
The biggest success was a video from the Senator floor, I edited for clarity and posted during the audience's most active time, that went viral: 31k+ views, 28k+ reach, 4k+ likes, 1k shares, and several hundred comments, shares and new followers.
Success: the content didn't just attract an audience—it built one.
In February, this Georgia-focused political account hit its growth target, reaching 3,803 followers with a 5.3% engagement rate—comfortably above benchmark and generating the kind of comments and shares that signal real audience investment.
The account punches well above its weight for a nano political account, driven by content that resonates deeply with its core audience of politically engaged women 35–64.
Analytics sharpened the focus: Concise "one problem, one fix" Georgia explainers designed to capture attention and keep the conversation going.
No pressure, no pitch. Just a conversation about what you're building and whether I'm the right person to help.
