social media strategy & content creation

Flooding the Zone

Developed for the upcoming 2026 midterm elections and designed to counter the right's disinformation playbook by meeting voters where they are.

As rising costs become the defining issue for everyday Americans, the strategy centers on a single unifying message—affordability.By explaining how legislation directly impacts rent, groceries, healthcare, and wages, the campaign aims to cut through the noise, rebuild trust, and mobilize voters ahead of a pivotal election cycle.

TikTok Account Achievements

95%

Audience Growth
Rate

6%

Engagement
Rate

6.5%

Like-to-Follow
Ratio

39%

Returning Viewer
Rate
tiktok breakout posts
Launching a nearly new TikTok account, I grew the client's presence by 95% in a single month.

The core demographic, politically engaged women 35–64, responded strongly: Eighty percent of posts surpassed the 5% benchmark on Like-to-Follow conversion and Engagement Rate. Returning Viewer Rate was 63.6%.

The biggest success was a video from the Senator floor, I edited for clarity and posted during the audience's most active time, that went viral: 31k+ views, 28k+ reach, 4k+ likes, 1k shares, and several hundred comments, shares and new followers.

Success: the content didn't just attract an audience—it built one.
@senelenaparent

Georgia Power and Big Tech have contracts to build data centers here in Georgia. The cost to build their new data centers? $50–$60 BILLION over 45-50 years. The contracts? Only last 15–20 years. So … who gets the bill for the next 30? WE DO. Why? Georgia Power doesn’t want to scare away their golden goose. Which means when Big Tech is done with Georgia, everyday Georgians are still on the hook for tens of billions of dollars while Georgia Power rakes in profits, to the tune of billions.

♬ original sound - Senator Elena Parent
@senelenaparent

Georgia Senate Republicans just literally ran away from a vote that would save you money. 🏃 SB 34 would’ve stopped massive power bill hikes by making tech billionaires pay their fair share for new data center energy — and Senate Republicans literally shut the whole place down instead of going on record.  They’re gambling with your utility bill to keep Georgia Power happy.  And they’re hoping you don’t notice 👀 👉 Call your senator: https://www.legis.ga.gov/members/senate 👉 Call the Senate Republican Leadership: https://www.legis.ga.gov/senate/leadership Tell them to put SB 34 on the floor. No more bailouts for billionaires.

♬ original sound - Senator Elena Parent
@senelenaparent Our power bills have increased 6x in 2 yrs and now Georgia Power and the Public Service Commission are locking US into $50-60B in payments for the next 40 YRS to pay for tech billionaires’ AI farms! 😡 Why are WE paying for the AI farms? 😤  Because Georgia Power’s contracts do not require the tech companies to pay for their own farms. So they’re protecting themselves with OUR money. (See my 12/9 and 12/10 videos on Instagram for background on this) SB 34 forces tech companies to foot the FULL bill. 📞 Call Senate Regulated Industries Commission (404) 463-1366: PASS SB 34 NOW!  #GeorgiaPower #DataCenters #StopTheBillHike #SB34 ♬ original sound - Senator Elena Parent

Instagram Account Achievements

2k+

average views
per post

5%

engagement
rate

11%

comment-to-like
ratio

4%

like-to-view
ratio
instagram heavy-hitting posts
In February, this Georgia-focused political account hit its growth target, reaching 3,803 followers with a 5.3% engagement rate—comfortably above benchmark and generating the kind of comments and shares that signal real audience investment.

Averaging 2,125 views per post, the account punches well above its weight for a nano political account, driven by content that resonates deeply with its core audience of politically engaged women 35–64.

Analytics sharpened the focus: Concise "one problem, one fix" Georgia explainers designed to capture attention and keep the conversation going.
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